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A 6-panel, Full-Color Brochure to
Promote Corporate Wellness & Health Care

After many directions and revisions, we landed on a visual direction that seemed to merge the fun and flashy vibe of Moe’s personality and practice, with the clean-lines world of corporate HQs. “Woody” ended up being a great character (whimsical yet anatomically appropriate) for the campaign and has shown up in different iterations and in different mediums.