Branding For A
New Theological Seminary


After years of dreaming it up, WH started an educational endeavor dubbed “Seminary for Everybody.” The idea behind the name Aspen is connected to the idea of a grove of Aspen trees, the largest living organism on earth. A grove of Aspen trees are all connected to each other underneath the surface through in intricate interwoven network of roots. Since WH has a large, global following of people hungry for education in theology, the name Aspen seemed like a good fit.

Next was branding this Theological Institute with something clean and “educational-looking,” but with a nod to it’s deeper meaning of interconnected trees or twisted roots.
At the time of this post, the project is still underway; here are just some sketches and directions we’re heading down now.