ASPEN

Branding For A
New Theological Seminary

2016

After years of dreaming it up, WH started an educational endeavor dubbed “Seminary for Everybody.” The idea behind the name Aspen is connected to the idea of a grove of Aspen trees, the largest living organism on earth. A grove of Aspen trees are all connected to each other underneath the surface through in intricate interwoven network of roots. Since WH has a large, global following of people hungry for education in theology, the name Aspen seemed like a good fit.

Next was branding this Theological Institute with something clean and “educational-looking,” but with a nod to it’s deeper meaning of interconnected trees or twisted roots.
At the time of this post, the project is still underway; here are just some sketches and directions we’re heading down now.